Raffi's Round Up - w/c 18th Nov 2024
The five best Marketing-related nuggets across my desk this week
Welcome to the latest edition of my weekly Round Up!
Greetings from Toronto airport at 1am! Here are the five best Marketing-related nuggets that came across my desk this week:
ONE (if you want to the future of brand building, read this one)
Believe it or not, it’s Blackstone (yes, the Private Equity fund) who are moving the needle. To announce their acquisition of Jersey Mike’s subs, their big boss did a video on LinkedIn…
It’s employee-generated content taken to the highest level, and it popped off! The video is worth a watch, especially if you’re a B2B business looking for inspiration to build brand equity through video.
TWO (if you are ready for a burger in the sky, read this one)
Keeping food at the top of the agenda, I’m obsessed with this tie up between Delta and Shake Shack.
It blows my mind that more airlines don’t invest in branded meals… There’s so much sameness in travel and it’s the kind of memorable moment that will be super shareable on dark social.
British Airways x Nando’s, anyone?
THREE (if you are looking for some rules of thumb that can apply to Marketing, read this one)
There’s dozens to chew through on this list, but my favourites are:
Moving fast forces you to strip things down to the bare bones.
Don’t over-index on trends. Just figure out your first-principles view of what’s actually important for the world, and go from there.
Any given “bet” you take is likely to fail. Success is making lots of “bets” and trying as hard as possible at each of them. P(success) is higher the more bets you take & the better your execution per bet. (This is also why fast cycle time is so important).
If you want think originally and differently, seek uncorrelated inputs. Read minor works, older things, obscure journals.
FOUR (if you’re looking for a good example of the world moving at “the speed of culture”, read this one)
The best brands are finding ways to integrate the real world into their imaginary world. I love this example, which borrows from the Olympics, and brings Kim Ye-ji into the movie business.
“South Korean pistol shooter Kim Ye-ji took home a silver medal at the Paris Olympics, as well as winning over the internet with her style and cool demeanour. Now the viral star has won an acting job to match her calm and collected air: an assassin.
The 32-year-old, who took silver in the women's 10m air pistol in July and won fame for her wire-rimmed shooting glasses and baseball cap (worn with a certain ‘main character energy’), will play an assassin in ‘Crush’ – a spinoff short-form series of the global film project 'Asia' – Seoul-based entertainment company Asia Lab told AFP last week.”
Source: Yahoo!
FIVE (if you’re starting to think about going to another level next year, read this one)
Usually quite sceptical of this sort of self-help stuff, but this hit a nerve:
