Raffi's Round Up - w/c 25th Nov 2024
The five best Marketing-related nuggets across my desk this week
Welcome to the latest edition of my weekly Round Up!
Greetings from a London at maximum apricity (one of my new favourite words)! Here are the five best Marketing-related nuggets that came across my desk this week:
ONE (if you want a crazy stat to show the proliferation of media, read this one)
More music is being released today in a single day than was released in the calendar year of 1989.
This is from Will Page, who is the former Chief Economist of Spotify and UK performing rights agency, PRS for Music. It explains so much about why attention is so fragmented, and why companies really struggle to cut through with highly-polished, slow-to-release and “branded” cookie-cutter content.
TWO (if you are big on TikTok, read this one)
Jamie Laing and the team at Candy Kittens are crushing it on TikTok Shop. They had over 130,000 TikTok users join across four hours, with over 3 million impressions; selling out of almost all their products. Livestream shopping in China has been booming for years, and it’s inevitable that we will see it grow in the Western World too: think of it as a digital version of QVC.
THREE (if you are looking for an easy example of lo-fi content, read this one)
Bill Simmons had the best idea for a new United Airlines commercial inspired by the Love Actually scene: why is nobody doing an airline advert, shot lo-fi on iPhone, which mimics that famous scene?
FOUR (if you’re interested in what went down inside the Harris campaign, listen to this one)
Crooked Media run some of the best podcasts in the game, one being their inside take on this year’s Presidential Election: “The Harris Campaign On What Went Wrong”.
To give more detail:
“In this candid interview, the leaders of the Harris-Walz Campaign speak for the first time about the challenges they faced and why they made the decisions they did. Dan sits down with Jen O’Malley Dillon, David Plouffe, Quentin Fulks, and Stephanie Cutter to talk about the campaign’s roadmap, their approach to nontraditional media outlets like Joe Rogan, the voters they most needed to win over, why they fell short in the end, and what Democrats should do differently next time.”
FIVE (if you’re curious about fast fashion, read this one)
Out of the £130 billion online non-food purchases made in the UK, £27 billion of them get sent back to retailers.
Richard Lim, who runs Retail Economics, is a treasure trove of great factoids and this one was a clear-eyed breakdown of what makes retail so difficult.
