Raffi's Round Up - w/c 9th December 2024
The five best Marketing-related nuggets across my desk this week
Welcome to the latest edition of my weekly Round Up!
Greetings from grizzly London! It’s the final newsletter of the year, and here are the five (and a couple bonus) best Marketing-related nuggets that came across my desk this week:
ONE (if you love Salt Beef and Katz’s Deli, watch this one)
A beautiful story of two brothers and their love of meat — it’s the first ever ad from a famed institution in New York, and it doesn’t miss…
TWO (if you’re looking for football as the future of content, watch this one)
We’ve seen versions of this “YouTube competition” in the NFL, but now it’s coming for the Premier League and it just feels logical that brands will start to realise that this is where the eyeballs are going for the next generation. All that money you’re putting into a big glitzy TV ad should start moving here, fast.
THREE (if you are in awe of Taylor Swift’s success, read this one)
Everyone says the concerts were the best nights of their lives. Some people went twice and said they were both the best nights. It’s hard to keep up… Either way, Swift has evidently changed the equation across so many categories, not least publishing. This piece breaks down the shift in power to the individual from the once unshakeable “Big Five” book publishers.
FOUR (if you’re fascinated by the idea of “marketing as the product”, read to this one)
and have a brilliant newsletter and their recent edition on YouTube was right on the money in terms of explaining a “growth strategy, where the marketing and content value has completely subsumed the actual product being offered.” In this case, they deep dive into the world of video-driven Lawn Care. The full piece is below and I’d encourage you to “Read more”!
FIVE (if you’re looking for a reminder of power laws in content, read this one)
The NMNM newsletter by Scott Galloway contained a crazy stat on podcasting: “of the 600k podcasts that produce content each week, the top 10 capture half the revenue.”
It’s an important reminder for brands that are pumping out average content: it’s not reaching anyone… In this attention economy, you have to be in that top 0.1% of your swim lane (e.g. on TikTok) or you’re getting drowned out. This is why specialist help is so important.
