The Raffi Report | Raffi Salama | Substack

All that really matters in Marketing

Clue: it's not AI

Oct 2 •

The Marketing Stats of Summer

Five stats that will make you rethink the state of play

Sep 10 •

How to prepare your marketing department for AI

Zero to AI in three easy steps

Aug 13 •

There is no silver bullet in Marketing

"AI today is the Internet in 1999"

Jul 31 •

Is the Marketing industry serious about growth?

We need to speak in hard metrics, not noisy creativity

Jun 26 •

Proof of Human in the face of AI

Every action has an equal and opposite reaction

May 31 •

Iconic brands in a new age

An interview with Kraft Heinz's in-house agency leader, Tom Evans

Apr 18 •

Whose statues are we going to build in 2040?

Collective idols are harder to come by, and that's a problem for Marketers

Mar 22 •

The Raffi Report

The Raffi Report

Live and direct from inside the world of Marketing

The Raffi Report

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