Archive - The Raffi Report

All that really matters in Marketing

Clue: it's not AI

Oct 2 •

September 2024

The Marketing Stats of Summer

Five stats that will make you rethink the state of play

Sep 10 •

August 2024

How to prepare your marketing department for AI

Zero to AI in three easy steps

Aug 13 •

July 2024

There is no silver bullet in Marketing

"AI today is the Internet in 1999"

Jul 31 •

June 2024

Is the Marketing industry serious about growth?

We need to speak in hard metrics, not noisy creativity

Jun 26 •

May 2024

Proof of Human in the face of AI

Every action has an equal and opposite reaction

May 31 •

April 2024

Iconic brands in a new age

An interview with Kraft Heinz's in-house agency leader, Tom Evans

Apr 18 •

March 2024

Whose statues are we going to build in 2040?

Collective idols are harder to come by, and that's a problem for Marketers

Mar 22 •

February 2024

Sauron's Eye and The Orc Era of Marketing

An interview with In Growth We Trust

Feb 12 •

January 2024

CMOs are becoming Seed stage VCs

Gone are the days of one big brand launch

Jan 11 •

December 2023

Five thoughts on marketing going into 2024

A succinct state of the union

Dec 11, 2023 •

November 2023

Advice for FMCG marketing leaders

What I say when we have "10 to chat?"

Nov 8, 2023 •

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